There's no wizard behind ecommerce websites, just synchronized fulfillment processes driven by integrated systems.
Online buyers have high expectations. They want and expect value, convenience and reliable delivery. Fail at any of these and they will go somewhere else.
Getting organized behind the scenes to efficiently pick, pack and ship is essential to successfully fill all of the orders coming at you from all directions.
Each new wave of orders sets off a series of events that need to be coordinated between order management, warehouse operations and shipping systems. When all of these systems are in sync with the web storefront, buyers get what they want, when they want it. And you get to sleep at night.